Due to overwhelming interest and significant member enrollment in THE WARN GROUP Red Letter Dealer program, we are suspending adding new members for the remainder of 2024. The activity and success around the program will continue to focus on servicing the membership features and benefits as advertised.
It is our intention to reopen enrollment in January 2025. 800.543.9276.
RLD MEMBER BENEFITS
The Warn Group family of brands is excited to offer our partners the opportunity to become a member of the Red Letter Dealer (RLD) program. Through offering this program we are striving to make an effective support connection to you, our front-line partners.
Here is a listing of the key features and benefits being exclusively offered to qualifying members.
2% Points / Credits Back on Purchases
Exclusive Promotions Access
Direct Email with Product Announcements
24/7 Online Product Training Site Access
Member Designation on Dealer Locator
Marketing Support / Resources
Merchandising / Display Options
Event Incentives
Regular Communications and More!
RLD MEMBER ELIGIBILITY REQUIREMENTS & REGULATIONS
To become an Authorized Red Letter Dealer member the business must meet the following requirements:
Minimum $10K of THE WARN GROUP Brands in Annual Product Purchases Made
Adhere to All MAP Pricing Rules / Regulations
Actively Promote THE WARN GROUP Brands
Brick and Mortar Retail Location(s)
Established and Respected in Local Area
Account in Good Standing
MUST Offer Installs of Our Product(s)
MUST Meet Online Training Minimums
RLD Program FAQ
Here are answers to some of the most asked questions about membership and the program:
Do I have to carry all 4 brands?
Do I have to sell $10K of each brand?
Can Powersports dealers participate?
How do I receive my credits?
Can anyone take the product training?
How does this program work with multiple store locations?
Do I ever have to renew my membership?
Are International customers eligible?
How do you track my purchases?
Information
Please Notice, Warn Industries, Inc. (THE WARN GROUP) reserves the right to make updates or changes to the RED LETTER DEALER program features, benefits, and offerings as we deem necessary. This can be done without prior notice to any concerned party. Notifications of any changes or updates will be communicated on the RED LETTER DEALER site (https://info.warn.com/red-letter-dealer-program) within 30 days of said change.
